Landing pages are a means of advertising a specific offer, a specific product, a specific service.
When viewers are alerted to informational articles at your website through a subscription newsletter.
An introduction to your website or an explanation of your product or service through a professionally.
Because of the breadth of reach of the Social Media it is necessary for your business to have presence there.
Citations, listings in key directories, will enhance your company presence and enable those searching.
The website, standard web presence from the beginning, should be more than a static business card.